Produce Traceability Effort Gains Traction

Twenty-seven companies, including major food retailers, food-service entities and produce growers, have joined the Produce Traceability Initiative, a new industry program aimed at driving broad adoption of long-overlooked traceability standards and practices throughout the produce supply chain, according to the Produce Marketing Association here. The companies include Wal-Mart Stores,

NEWARK, Del. — Twenty-seven companies, including major food retailers, food-service entities and produce growers, have joined the Produce Traceability Initiative, a new industry program aimed at driving broad adoption of long-overlooked traceability standards and practices throughout the produce supply chain, according to the Produce Marketing Association here.

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