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5 sustainable cleaning products we’re watching

A spotlight on sustainable cleaning tools

In the face of high inflation and pressure on U.S. consumers’ wallets, sustainably marketed products outperformed conventionally marketed products across 36 categories and grew +0.3 points to 17.3% of purchases, according to The NYU Stern Center for Sustainable Business and Circana, formerly IRI and NPD, in the 2022 update of the CSB Sustainable Market Share Index.

That study also found that sustainability-marketed products’ five-year compound annual growth rate (CAGR) sits at 9.48%, outpacing its conventional counterpart at 4.98% for the same period.

Furthermore, the study indicated that sustainability-marketed products still enjoy a price premium of 27.6% compared to their conventional counterparts, but the price gap did narrow this past year as many conventional products executed above-inflation price increases and several lower-priced conventional products added sustainable features.

Click through the photos to see the products.

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