Multicultural

FLORENCE, N.J. -- A&P's Super Fresh Food Markets is reaching out to all its customers by integrating ethnic greeting cards into its full line sections.At its 15 to 20 inner-city stores, Super Fresh is remerchandising its ethnic cards by moving...

Attendees at the July Fancy Food Show in Javits Center in New York saw a growing number of what used to be considered ethnic foods, but which are now so familiar in the U.S. market that they are almost as "American as apple pie."Chinese, Italian...

SN REPORT s are developing more cosmopolitan tastes, and that is helping spice up sales at the spice rack in supermarkets. Retailers and wholesalers are seeing greater demand for spices used in Chinese, Mexican, Indian and Italian dishes...

LONG BEACH, Calif. -- While many supermarkets have turned to private-label health and beauty care to maintain profitable sales, K.V. Mart has found its customers overwhelmingly prefer name brand products.The retailer's customer base, which is 70%...

Mexican-influenced frozen entrees and sandwiches are spicing up the frozens case and standing out within the growing segment of ethnic offerings.Frozen-food buyers contacted by SN said Mexican items are growing in popularity.It's hotter for some...

ARCADIA, Calif. -- Vons Cos. here is tightening up the displays in its ethnic health and beauty care sections to get more promotional space.Eugene Taylor, vice president of marketing and sales for Paul's Sundries, Chatsworth, Calif., which...

CHICAGO -- IGA has made its first foray into the growing ethnic foods market with a Mexican-Hispanic line of grocery products under the IGA Celebracion label.The line of 21 Mexican grocery products includes salsa, picante sauce, tortilla chips...

In an era of unsurpassed competitive pressure, supermarkets are struggling to find ways to attract the largest number of customers possible.By finding specific niches to target, supermarkets can ensure customer loyalty based on more than just...