Tissue paper products like toilet paper, paper towels and facial tissue are a giant business for retailers, worth about $80 billion worldwide each year and rising. According to Nielsen, this category is often retailers’ largest nonfood category a...
Marketing analysis, issues and trends from
Supermarket Guru Phil Lempert
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SN chose the Top 10 private label promotion winners based on campaigns executed over the last year, on a variety of criteria, including originality; prize value; ability to generate consumer excitement about and engagement with the brand; web...
Supermarket private label unit and dollar share reached 23.4% and 19.4%, respectively, according to Nielsen data for the 52-week period ending Nov. 23, 2013. In supermarkets, dollar sales increased 1.6% to nearly $61 billion. Fresh meat was the f...
Consumers want their voices to be heard. They’re eager to share their opinions about how a product performs.
Retailers are letting them do just that with social media contests that reward consumers who post product reviews, photos and endorsemen...
Retailers turn shoppers into brand influencers who engage their social media friends with product reviews and usage ideas. These and other campaigns join SN’s annual list of the Top 10 promotions