Supermarket private label unit and dollar share reached 23.4% and 19.4%, respectively, according to Nielsen data for the 52-week period ending Nov. 23, 2013. In supermarkets, dollar sales increased 1.6% to nearly $61 billion. Fresh meat was the f...
Consumers want their voices to be heard. They’re eager to share their opinions about how a product performs.
Retailers are letting them do just that with social media contests that reward consumers who post product reviews, photos and endorsemen...
Generation Y shops traditional supermarkets often, wants value and is receptive to store brands, according to a new PLMA survey
Cardboard, fiber, lightweight plastic and other sustainable features give store brands a new value proposition
A supermarket that opens in a food desert learns the value of store brands
Retailers turn shoppers into brand influencers who engage their social media friends with product reviews and usage ideas. These and other campaigns join SN’s annual list of the Top 10 promotions