2021 SN Retailer Expectations Report

After a turbulent year that saw tremendous highs and lows in the grocery industry — including record-high sales and the explosion of online grocery tempered by the challenges of doing business in the worst public health crisis in more than a century — optimism abounds as we enter 2021, with retailers overwhelmingly expressing confidence and continuing plans for growth.

More than 150 grocery retailers (including brick-and-mortar, online and omnichannel) shared their thoughts and plans for 2021 in Supermarket News’ first Retailer Expectations Survey, covering such topics as the economy, sales projections, store count and hiring and, of course, the impact of COVID-19 as we get closer to the one-year mark since the pandemic first struck the United States.

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