With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages.
So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand markete...
An old toothbrush doesn’t necessarily evoke a feeling of possibility, but perhaps it should.
A contest held by Colgate-Palmolive — in collaboration with ShopRite and recycling company TerraCycle — showed students that old oral care products coul...
Mr. Clean gets rid of dirt and grime and grease in just a minute, as the old ads used to say — and now it enables users to eliminate wasted liquid by predetermining the amount dispensed per squeeze.
The liquid in Procter & Gamble’s line of Mr. C...
Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country.
Share a Coke was intended to capture the interest of younger consumers. In fact, C...
Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.”
The program enabled famil...
In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. Judges narrowed down nearly 4 million flavor idea submissions to three finalists, with more than a million consumer vot...
Independent grocers generate $131 billion in annual sales, accounting for 25% of overall grocery sales and close to 1% of the total U.S. economy.
But for years, the National Grocers Association, which comprises the independent sector of the food...
Game-changing product innovation at Big Heart Pet Brands starts with thinking about the impossible, Geoff Tanner, VP of pet snacks, told SN. What if we could do this?
After extensive consumer research, the company came up with two “what ifs” tha...
