• Land O’Lakes and Kroger used shared data to develop a more transparent business relationship and drive sales.
• Together the supplier and retailer reduced Land O’Lakes out-of-stocks at Kroger by 50%.
• Land O’Lakes assisted K...
• Kellogg introduces Special K Nourish hot cereals and bars.
• Kellogg takes breakfast from the table with Kellogg’s To Go Breakfast shakes.
• Special K Coffee House Breakfast shakes debut.
More than ...
• Clorox developed technology that not only improves the trigger mechanism on spray bottles but also positions the “dip tube” on the outside edge of the container to enable consumers to utilize every ounce of liquid inside w...
• Pinnacle Foods’ Birds Eye this year launched a texting program aimed at low-income families focused on making healthier food choices.
• Subscribers were offered coupons for Birds Eye products and a prize sweepstakes for participati...
• Kraft Foods is working with independent operators and their wholesalers to design programs to fit specific needs in specific neighborhoods.
• The company is urging other vendors to work with the independent channel — by shar...
• Tyson Deli has started integrating category management techniques into its marketing business review.
• The supplier helped retailers work around squeezed margins for rotisserie chicken by introducing a new product and marketing ca...
Safeway and Target merchandise Starbucks exclusives.
• Starbucks creates supermarket displays that have the look and feel of its cafes.
• Safeway uses the displays to stock an exclusive Starbucks roast.
• The company adds...
• PepsiCo has introduced a direct-store-delivery program called GEO Box at 70 locations that allows it to combine the beverage-delivery routes for both grocery and convenience stores on a single truck.
• GEO Box has allowed PepsiCo t...
