FMI Midwinter Video: Interview With Jeff Martin
FMI Midwinter Video: Interview With Jeff Martin
Jan 30, 2012
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2012 Marketer of the Year: Value for All
2012 Marketer of the Year: Value for All
Jan 30, 2012
SN Marketer of the Year Jeff Martin of Ahold USA seeks to deliver value, however customers define it
Lisa Henriksen vice president of marketing and own brands of Giant Eagle in Pittsburgh is leading the effort to drive both employee and customer engagement Her success at expanding Giant Eaglersquos marketing message across a broadening array of media earned her SNrsquos 2011 Marketer of the Year Award She was recognized during two award presentations the first at FMI Midwinter Conference in Phoenix in January and then more recently at Giant Eaglersquos headquarters in Pittsburgh
Giant Eagle’s Henriksen Receives SN’s Marketer of the Year Award
Dec 09, 2011
Lisa Henriksen, vice president of marketing and own brands of Giant Eagle in Pittsburgh, is leading the effort to drive both employee and customer engagement. Her success at expanding Giant Eagle’s marketing message across a broadening array...
Suppliers With Biggest Impact on Retailers
Suppliers With Biggest Impact on Retailers
Oct 10, 2011
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Food Safety: Ainsworth Pet Nutrition
Oct 10, 2011
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Cost Efficiency: General Mills
Oct 10, 2011
It's become an unfortunate reality for food manufacturers in recent years — input costs continue their relentless rise, but U.S. consumers are still pinching pennies in a stagnant economy. Passing along those rising costs has become a...
Collaboration: The Clorox Co.
Collaboration: The Clorox Co.
Oct 10, 2011
The Clorox Co. understands that effective trade collaboration is a two-way street. Not only is the process about gaining insights from trading partners but providing them too.
Category Management: Kraft Foods
Category Management: Kraft Foods
Oct 10, 2011
Retailers have plenty of opportunity to choose from in selling the many brands of Kraft Foods. The packaged goods and confectionery company counts among its iconic brands Oscar Mayer, Nabisco, Cadbury, Maxwell House, Philadelphia, Tang and others.
POS Merchandising: Ocean Mist Farms
Oct 10, 2011
Ocean Mist Farms made the most of point-of-sale merchandising to ultimately get consumers to join its Artichoke Aficionados Club via a new mobile website.
Integrated Marketing: Dole Fresh Vegetables
Integrated Marketing: Dole Fresh Vegetables
Oct 10, 2011
In 2009, the packaged salad category was suffering from a case of the “blahs.” Earlier in the decade, bagged salad mixes had been one of the most dynamic, fastest-growing categories in the produce department, but that growth had long...
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