JACKSONVILLE, Fla. — Acosta Sales & Marketing here said its integrated marketing division has formed a partnership with Out Front Marketing to provide custom experiential marketing for products outside Wal-Mart stores.
“This partnership will not only add breadth and depth to our offering as we continue to build the leading sales and marketing platform in the U.S., but also provides our clients with top tier, value-added services that inspire innovative shopper marketing programs which increase brand engagement and drive sales,” said Aidan Tracey, president of Acosta Mosaic Group. “This new partnership will deliver a highly effective and exciting method for our clients to gain touch points with Walmart shoppers.”
Read more: Effie Awards Honor Shopper Marketing Campaigns
Out Front Marketing creates and executes experiential solutions and events at Wal-Mart parking lots and store exteriors. The company uses portable marketing centers called “Mobile Brand Boxes,” which can include interactive simulators and games as well as other loyalty and brand-building tactics, ranging from fully functional kitchens to pop-up demo spaces.
“We are pleased to announce our partnership with Acosta Mosaic Group, whose experience and leadership in the CPG industry will not only extend our reach into the CPG and grocery channel, but also help us deliver enhanced in-store merchandising capabilities to our clients,” said Irwin Jacobs, chairman and chief executive officer of FLW, parent of Out Front Marketing.
Since launching in 2011, Out Front Marketing has executed experiential events and demonstrations for leading retail and grocery brands, including Wal-Mart’s USDA Choice Beef, Kingsford, Sony PlayStation and Straight Talk cellular service. New brand launches are scheduled to hit Wal-Mart parking lots on May 1, the company said.
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