TYLER, Texas — Brookshire Grocery here has completed the rollout of a new fuel and grocery rewards program called YourPoints to all of its 119 Brookshire’s stores in Texas, Louisiana, and Arkansas.
Customers shopping with a registered Thank You Card, the chain’s frequent shopper card, will earn one YourPoint per dollar on most purchases. For every 100 YourPoints earned, the customer can redeem them to save 10 cents per gallon on fuel.
Those savings can be “stacked” to increase the customer’s discount; for example, 500 YourPoints are redeemable for a savings of 50 cents per gallon on fuel. Customers also have the option to redeem 500 YourPoints for a 5% on a grocery purchase of their choice.
YourPoints are automatically loaded onto the Thank You Card across multiple shopping trips. There is no limit on how many YourPoints customers can earn. If a customer has already registered at brookshires.com, he or she is automatically enrolled in YourPoints. If not, customers can register their Thank You Card online at brookshires.com or by downloading Brookshire’s App for iPhone or Android. Customers can also use a new kiosk inside the store to register.
YourPoints can be redeemed for discounts on fuel or groceries at Brookshire’s stores and fuel centers. In addition, shoppers can redeem YourPoints for fuel purchases at the company’s Super 1 Foods fuel centers; Express Lane stores in Celina, Corsicana and Seven Points, Texas; the Zippy B store in Natchitoches, La.; and the FRESH by Brookshire’s store in Tyler.
“We’re glad to bring the YourPoints program to all Brookshire’s stores,” said Rick Ellis, vice president-marketing, Brookshire Grocery, in a statement. “Truly rewarding shoppers for their loyalty is something Brookshire’s has wanted to accomplish for a long time. The YourPoints reward program can help customers better manage their household budget.”