BI-LO PROMOTES MAYER, GIANAKAS, MOULD
MAULDIN, S.C. — Tye Anthony, executive vice president of sales and marketing at Bi-Lo, announced new leadership roles in three positions last week. Steve Mayer was tapped to be group vice president for perishables. Mayer, who has served as vice president of produce/floral marketing since joining the company in 2003, has more than 25 years of experience in the grocery business. In his new role, he will be responsible for meat, seafood, produce, floral and deli/bakery marketing. John Gianakas has been named vice president of brand marketing and sales planning. Gianakas is a 19-year veteran of Bi-Lo and has held key roles in store management, human resources and most recently served as vice president of category management support. Rob Mould was promoted to a new position in the company, vice president of Center Store category management, from his previous role as senior director for non-perishables. He will have direct accountability for all non-perishable category management teams and category management analytics.
SWEETBAY NAMES SABATTUS MARKETING VP
TAMPA, Fla. — Paul Sabattus has joined Sweetbay here as its vice president of marketing, the retailer said last week. Sabattus, who most recently served as director of sales and marketing for the Houston division of H.E. Butt Grocery Co., will be responsible for brand management and positioning, consumer outreach and strategic marketing initiatives at Sweetbay. At H-E-B, Sabattus set the company's course for overall brand positioning, market segmentation, promotional plans and strategic pricing initiatives. Sabattus also has significant expertise in all functions of retail, including operations, new store openings, market research and associate development.
