INITIATIVE 2: Cut the Clutter

Clutter detracts from shopability. Less can certainly be more especially in smaller, urban locations if merchandising units in the aisles and a hodgepodge of merchandise at the front end make it difficult for shoppers to maneuver their way through a store. The benefits of clearing away clutter were brought home to Mollie Stone's Markets in Mill Valley, Calif., when it acquired a 12,500-square-foot

Clutter detracts from shopability.

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TAGS: Marketing