Clutter detracts from shopability.
INITIATIVE 2: Cut the Clutter
Clutter detracts from shopability. Less can certainly be more especially in smaller, urban locations if merchandising units in the aisles and a hodgepodge of merchandise at the front end make it difficult for shoppers to maneuver their way through a store. The benefits of clearing away clutter were brought home to Mollie Stone's Markets in Mill Valley, Calif., when it acquired a 12,500-square-foot