Pathmark Embraces Upscale Elements

Pathmark, a chain long identified by sharp pricing in the grocery aisles, is fine-tuning a more upscale format in the period leading up to its expected acquisition by A&P. The result brings touches of Cipriani to a chain better known for basic merchandise and raises questions about how these plans will play out once the deal is consummated. Pathmark's evolving vision can be seen in

Carteret, N.J. — Pathmark, a chain long identified by sharp pricing in the grocery aisles, is fine-tuning a more upscale format in the period leading up to its expected acquisition by A&P.

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TAGS: Marketing