MONTVALE, N.J. - Eight regional sales and marketing agencies are planning to unveil a new alliance here this week that seeks to combine their coverage to rival that of the national sales agencies.
Dubbed BeaconUnited, the new venture joins the forces of ArchPoint Sales, Blackford Brokerage, Brennan & Nagel, Carlin O'Brien, Co-Sales Co., ESM, KCBS and Riteway Sales & Marketing. The alliance has been four years in the making, the companies said.
"Our new business model can assist clients both tactically and strategically," said Tony Scudieri, president of BeaconUnited. "Along with world-class marketing and merchandising services, BeaconUnited will provide thought leadership for strategic planning, consumer-centric category management, space technology and sales support services."
The independent companies involved have made a "substantial investment" to be able to provide nationally syndicated data, he noted.
BeaconUnited will have "centers of excellence" in Montvale, Chicago and Phoenix.