GRAND RAPIDS, Mich. — Customer segmentation is more than just a business tactic at Spartan Stores.
Spartan Embraces Data to Segment Stores
GRAND RAPIDS, Mich. Customer segmentation is more than just a business tactic at Spartan Stores. For Spartan's corporate stores and independent customers, tailoring a more relevant offering has been a matter of survival in a landscape transformed by warring supercenters Meijer and Wal-Mart and strong national players like Kroger, said Alan Hartline, senior vice president of merchandising, in a recent