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Trader Joe's time is now. As it marks its 50th year of operation, Trader Joe's Market is a format precisely in tune with what large numbers of consumers are looking for, according to industry observers: a small box with an edited assortment of high-quality foods that creates in-store excitement and avoids the sameness of conventional supermarkets with a variety of unique private brands and sharp pricing.

Trader Joe's time is now.

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