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While Aldi has had success promoting everyday low pricing, supermarkets' weekly advertised prices are frequently lower.

Against Aldi and Lidl, personalization is the smart move

Competing directly on price is losing strategy, says Brick Meets Click

Knowing your customers and making relevant offers — not engaging in a price war — is the way for supermarkets to prevent fast-growing hard-discount grocers Aldi and Lidl from siphoning market share, according to Brick Meets Click.

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