All photos by Russell Redman
Aldi's store at 1628 Flatbush Ave. in the New York City borough of Brooklyn, open about a year, sits in a busy, diverse urban neighborhood and near Brooklyn College.
Aldi's compact format, with fewer aisles and a curated assortment, provides a quick-and-easy shopping experience for customers.
Aldi said that another 1 million households have begun shopping its stores in the past year.
Fresh fruit and vegetable sales have climbed 70% at Aldi stores during the last five years.
The fresh produce assortment has been expanded by 20%, with a strong focus on adding more organic products.
Meal solutions represent another category where Aldi has ramped up the selection.
Aldi isn't shy about emphasizing the savings it offers to customers. Check out the in-store signage in the following photos that conveys the meaning of the retailer's low prices.
Aldi stores don't house full-service meat counters, but the discount grocer has stepped up the variety and quality of meat on display.
Some of the newer meat offerings include grass-fed New York strip steak.
Though primarily offering own brands, Aldi does carry some national-brand favorites — and positions them with its private labels to drive comparison and trial.
The Aldi brand roster also includes premium tiers such as Specially Selected.
There's no shortage of unique items at Aldi, including a rotating selection of gourmet cheese such as rosé wine-infused Fontina cheese.
The Aldi Finds signage highlights a range of not-to-miss deals around the store.
A popular and well-merchandised Aldi Finds aisle features an assortment of nonfood and GM items.
Aldi has increasingly expanded its offering of better-for-you, free-from and sustainably sourced items.
Sales have risen by double digits over the past year, Aldi reported.