Food Lion on Tuesday said it would unveil remodeled stores, lower everyday prices, assortment changes and new service standards at 142 stores in the Charlotte, N.C. market as part of its "Easy Fresh & Affordable" initiative.
Food Lion has been rolling out the initiative in groups of stores since 2014. The Charlotte market follows similar renovations in Raleigh last year, and in the Wilmington and Greensboro, N.C., markets in 2014.
Renovations in Charlotte stores began in May and represent a total investment of $215 million, or about $1.5 million per store. The changes are designed to increase traffic and basket sizes at Food Lion, a division of Ahold Delhaize. They arrive in Charlotte amid reports of heightened price activity throughout the Southeast.
Changes to the stores include new product adjacencies and store signs helping shoppers locate items faster and a more efficient checkout process; new assortments including expanded selections of natural and organic and gluten-free products and fresher produce and meats; lower everyday prices on thousands of items; and enhanced customer service aided by a revamped associate training initiative.
In connection with the reopenings, Food Lion said it has donated a mobile food pantry valued at over $100,000, or the equivalent of more than 1 million meals, to Second Harvest Food Bank of Metrolina. The vehicle will bring food to places where there is a need throughout the 19 counties served by the food bank, including schools, disaster locations, and communities without access to fresh, healthy food.