Food Lion’s program of store investments under its “Easy, Fresh and Affordable” strategy will focus on its Raleigh, N.C., market in 2015, with all 165 stores in that region set to receive remodels between April and October this year.
"We're proud to have been a part of the Raleigh community since 1975, and are excited to bring our Raleigh customers our newest format stores," Meg Ham, president of Food Lion, said in a statement. "We've heard from our customers that they're seeking an easy, quick, convenient shopping experience, with quality, fresh products and the low prices they've come to expect from Food Lion. Through the remodels, this is exactly what Food Lion will deliver."
Since Food Lion announced its "Easy, Fresh and Affordable" strategy in May 2014, the company has brought enhancements to its Raleigh market stores including its newest assortment of products, selected based on customer feedback, and new register systems that make checkout faster, while making savings easier for customers throughout the store. Additionally, Food Lion's approximately 6,000 associates in the Raleigh market have been provided with new customer-centric training to better serve customers.
Seventy-six stores in the greater Wilmington, N.C., and Greenville, N.C., markets were remodeled in 2014.
"We want our customers and the Raleigh community to know that they can count on Food Lion for a great shopping experience in our stores every day. We'll continue to listen to our customers and learn from their feedback," Ham said.
Food Lion, based in Salisbury, N.C., operates more than 1,100 locations in 10 states.
|Suggested Categories||More from Supermarket News|