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At the five Connecticut stores, Price Rite shoppers will see a revamped layout and brighter decor, including a market-style produce department with new LED lighting, vibrant color palettes and clear signage.
The popular new Drop Zone destination showcases special deals, surprise buys and “must-have” products typically priced $5 or less.
Price Rite Marketplace now offers more high-quality meat offerings, with brands such as Certified Angus Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal.
According to Price Rite, since last fall the enhanced shopping experience at its redesigned stores has generated higher traffic and lured new customers, who were drawn by the greater selection of fresh meat and produce and deep discounts.
The Price Rite Marketplace team at its Main Street location in Bridgeport, Conn., celebrated the store’s reopening with a ribbon-cutting ceremony.
Bridgeport Store Manager Tom Vizzo welcomed customers to the store’s reopening with gift cards.
