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New Amazon Go format makes debut

Store in Mill Creek, Wash., brings convenience retail concept into the suburbs

Russell Redman

April 26, 2022

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Amazon today opened its first larger-format Amazon Go cashierless convenience store, a 6,150-square-foot location in suburban Mill Creek, Wash.

Situated at 13209 39th Ave. SE, Suite 101, in Mill Creek, the new Amazon Go has front-of-store selling space of about 3,250 square feet. The total size of more than 6,000 square feet makes the latest Go concept much bigger than current 25 Amazon Go stores, which range from 450 to 2,700 square feet in the front end. The existing locations — in Chicago, New York, San Francisco and Seattle — also focus on high-traffic spaces in urban markets.

Seattle-based Amazon said the Mill Creek Go store, open 6 a.m. to 10 p.m. daily, brings an expanded array of grab-and-go food and beverages, including a wider selection of beer and wine and daily staples. The e-tailer noted that the store also houses a new Made-to-Order kitchen, which offers about 30 fresh-made breakfast and lunch items available all day. Options include breakfast bowls and sandwiches, burritos, hot and cold deli sandwiches, salads and wraps. Customers, too, can make any Made-to-Order kitchen item a meal by adding chips and a fountain soda for an additional $2.49.

Specialty beverage offerings include Starbucks fresh-brewed coffee and espresso plus on-tap beverages such as RISE Nitro cold brew coffee, Health-Ade kombuchas and ICEE Slushies. Amazon noted that the store also offers self-serve Pinkberry Fro-yo with a variety of toppings, the first time that Pinkberry is available in Washington state.

Related:Amazon eyes suburbs with larger Go format

As in other Amazon Go locations, the Mill Creek store offers an assortment of local brands, including Alki Bakery, Macrina Bakery, Sri Bella, Reuben’s Brews Black Raven Brewing, Aslan, Charles Smith and Gilbert Cellars.

Shoppers can access a range of services as well. Besides Amazon’s Just Walk Out technology, which allows customers to skip the checkout line, the store offers Amazon.com Packageless Returns and features two Standard Level 2 Volta electric vehicle charging stations, which customers can use free. Blue Rhino Propane and Amazon gift cards also are available for purchase.

In support of the Mill Creek Go’s opening, the store is offering customers $6 Made-to-Order sandwiches and wraps as well as $3 Made-to-Order breakfast sandwiches and avocado toast for a limited time.

When announcing the suburban Go store format in January, Amazon said it also plans to open another new-concept Go store in metropolitan Los Angeles but didn’t provide details. In November, in Manhattan’s Upper East Side, cafe chain Starbucks opened a Starbucks Pickup store that houses an Amazon Go store. Two more Starbucks/Go locations are slated for New York City this year, including in Times Square.  

Related:Starbucks has opened a store with Amazon Go

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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