Pathmark is the latest banner of A&P to drop its loyalty card, according to ads breaking this week.
As reported previously in SN, A&P’s Waldbaums division last month dropped the requirement that shoppers use loyalty cards. As at Walbaums, Pathmark said the new offer accompanies a program of everyday lower prices on staple items, reduced retails on America’s Choice private label products and specials detailed in a weekly sales circular.
Ads posted this week for A&P, SuperFresh and Food Emporium stores still indicated cards were required. A spokesperson for parent A&P, based in Montvale, N.J., was not immediately available for further comment.
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