Shoppers and other observers on social media were largely upset at the news that Delhaize would close its 66 Bottom Dollar stores and sell the real estate to rival discounter Aldi, but for different reasons. Some said they would miss Bottom Dollar’s stores and employees while others admonished the company for what they perceived as a lack of commitment to the communities it served.
Other shoppers said they felt Aldi would be an inferior replacement for Bottom Dollar, citing concerns about less brand variety, its coupon policy, or previous experience at othger Aldi stores.
Aldi USA had no comments on specific plans for the stores, but it got plenty of advice on its own Facebook page.
Delhaize at one time saw Bottom Dollar as a key to its growth, but that sentiment changed under new CEO Frans Muller, who earlier this year said the company would slow investment in the chain, citing the need to focus on its Food Lion and Hannaford banners and for Bottom Dollar to improve its profitability.
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