Stater Bros. Markets has adopted the NCR Commerce Platform (NCP) to streamline point-of-sale infrastructure functions and improve customer experiences across all sales channels.
The cloud-based, point-of-sale NCR Emerald solution consolidates the technology that runs Stater Bros.’ stores, enabling the Southern California supermarket chain to benefit from faster, more efficient deployments of new capabilities and services such as POS solutions and NCR’s end-to-end connectivity, Atlanta-based NCR said Monday.
“To improve our shoppers’ experience and create new, compelling services, NCR delivered a simplified platform architecture and built-in redundancy for maximum uptime,” Gil Salazar, senior vice president of information technology at San Bernardino, Calif.-based Stater Bros., said in a statement. “NCR Emerald checked every box, and as our customers’ needs change, the technology will be able to evolve, which is critically important to our business.”
NCR deployed Emerald’s new software and lane hardware to all of Stater Bros.’ 171 stores in 15 weeks.
“NCR Emerald will simplify Stater Bros. store operations and open up connections to the NCP, enabling better data insights and an improved consumer shopping experience,” commented David Wilkinson, president and general manager of NCR Retail, based in Atlanta.
With NCR Emerald, NCR said, one central POS configures, manages and controls all edge points in real-time and easily adds, changes or removes business rules without code changes. Central reporting and analytics offer an enterprisewide view of the operation. Its cloud-based infrastructure and open APIs integrate retailer or third-party applications in days instead of weeks, bringing new customer experiences to market faster like e-commerce, digital receipts, and curbside pickup and delivery.
In addition, the solution offers management tool unified programs and delivers optimized pricing based on specific consumer preferences and attributes; manages and monitors all in-aisle inventory and pricing with full enterprise visibility in real time; and provides data analytics and visualization tools for predictive and descriptive analytics across all retail solutions. A fully integrated payment solution, too, ensures secure, end-to-end transaction processing, and eases acceptance of new payment trends. Other components include NCR Freshop (online and mobile shopping), NCR Self-Checkout (self-serve checkout) and Digital Connected Services (for acceleration of digital transformation).
“The NCP unifies technology needed to run the store and provides the backbone for new services that further spur innovation,” Wilkinson added.
