Delhaize America’s Food Lion has announced a commitment to sustainability for fresh, frozen, canned and packaged seafood across its stores.
The criteria for the 1,000 products covered by the new policy include: Providing traceability back to the fishery or farm for all products sold; a commitment from fisheries to maintain healthy wild fish populations; and sustainability certification for farm-raised fish.
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Food Lion will work with Gulf of Maine Research Institute to assess seafood suppliers.
“At Food Lion, we believe that we have a responsibility to protect seafood species for generations to come,” Karen Fernald, SVP of merchandising, said in a press release. “Through our policy, customers can trust that the seafood products they buy in our stores today are responsibly harvested. Our seafood products have been documented as meeting important criteria around sustainability, adding Food Lion to an elite list of grocers in the U.S. to accomplish this goal.”
The retailer posted information for customers on its website at FoodLion.com/Seafood and ran a sustainable seafood quiz on its Facebook page with a chance to win a one-year supply of groceries.
Food Lion also produced a video to explain the sustainability program.
To coincide with the announcement, Food Lion donated 9,000 sustainable seafood products to food banks in Maryland, North Carolina, South Carolina and Virginia.
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