Southeastern Grocers last week converted five Miami-area stores to its new Fresco Y Mas banner catering to Hispanic shoppers. The stores got new interior design and a thorough remerchandising focusing on assortments Hispanic shoppers like most at sharp pricing. In an interview with SN, Ian McLeod, Southeastern’s CEO, said between 85% and 95% of the households of the converting stores speak Spanish as a primary language. The store brand conversions come of top of previous initiatives to lower retail prices.
Following are photos from the Grand Opening event at a Fresco Y Mas in West Miami.
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