Bashas’ newly remodeled Diné Market store in Chinle, Ariz., is the first Native American reservation store that the Basha family opened and it’s also the first Diné Market to get a full store remodel.
Bashas’ Diné Markets are located on the Navajo Nation and cater to members of the Navajo community with fresh prepared foods such as Navajo tacos made with traditional fry bread, products like 25-pound bags of Blue Bird flour and tribal staple brands such as Spam. Lamb is also a large seller in these communities, a spokesperson told SN.
Fire dancers & fresh produce
The day-long reopening celebration Wednesday featured a dance from the Rock Point Community School fire dancers seen here, as well as performances from the Chinle High School Pow-Wow Dancers, A Fancy Shawl Dance/Duet Sing by the Many Farms Indian Club, and Miss Diné College, Terry Lynette Yazzie, read books to children in English and Navajo.
The produce department features more tables and racks to provide a more open shopping experience.
New décor and murals celebrate the Navajo culture.
The store features signage in both English and Navajo.
The vast majority of the customers that store members serve represent the Navajo nation but given its proximity to Canyon de Chelly, a national monument, the store does get some tourist traffic.
Mutton is among the popular meats purchased by shoppers.
The store features a glassed-in decorating station, so shoppers can view cakes being decorated and more counter space to discuss treat options with bakers.