By the Bay
This Safeway located in Oakland, Calif.'s Rockridge neighborhood emphasizes local products and store brands. Inside the store, Safeway boasts that it has been serving Oakland since 1927.
A sign at the door notes that 1,000 items are sourced from California.
Piles of produce
The produce department welcomes customers as they enter the store.
Safeway's produce department sources from more than 150 local growers, according to a sign posted over the area.
As you like it
A grab-and-go meat display invites customers to request custom meat cuts.
Safeway uses shelf tags to mark local items and other attributes like organic or cage-free.
The store hangs signs in every department that call out local products.
Safeway displays a variety of products made by its dairy store brand Lucerne.
Take it home
The deli department has meal options and a free-standing rotisserie chicken and ready-to-eat side display.
A customer waits at the China Express prepared foods station.
Displays offer cheese and snack options.
A shelf tag calls out the gluten-free attributes of naturally gluten-free yeast.
Safeway's private label organic line has two types of shelf stable almond milk.
Slew of sweets
The bakery department has a counter and several items for easy grabbing.
One cake from a local vendor is organic.
A little sweet
Shoppers can purchase cake by the slice.
For your salad
Artisan store brand stuffing was on sale for two for $1.
Safeway bread packaging calls out health attributes such as no high fructose corn syrup and fiber.