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Supermarket News
Lidl makes Long Island debut
Russell Redman 1 Dec 11, 2019

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Russell Redman

The West Babylon store opened its doors to customers on Dec. 11, along with another Lidl location in Center Moriches in eastern Long Island.

Russell Redman

Situated just inside the entrance, the produce department will be a key draw for the new store.

Russell Redman

The butcher section carries a wide array of fresh packaged meats, including beef, poultry, pork and other selections.

Russell Redman

Lidl stores are known for their fresh bakery, where customers also can get loaves of bread sliced.

Russell Redman

One of the largest areas of the West Babylon store is the spacious frozen/refrigerated foods department.

Russell Redman

Lidl spelled out the savings it offers shoppers versus previous tenant Best Market.

Russell Redman

In its general merchandise and seasonal aisles, Lidl creates a “treasure hunt” shopping experience, highlighted by “Lidl Surprises” signs.

Russell Redman

Lidl’s market research found that Long Islanders like ready-to-go, fresh-sliced deli meats and cheeses.

Russell Redman

Based in Germany, Lidl is able to spice up its product mix with European offerings.

Russell Redman

Lidl has garnered awards for its beer and wine offerings.

Russell Redman

Customers will find a broad assortment of fresh and frozen fish and other seafood.

Russell Redman

Organic items are a staple offering in produce and across departments.

Russell Redman

In its baby care aisle, Lidl gets high marks for its disposable diapers.

Russell Redman

Long Islanders will find better-than-expected value in the floral area.

Russell Redman

A bulk food display in the center store lets customers pour their own nuts and candy.

Russell Redman

Shoppers also can meet their pet care needs at the West Babylon Lidl.

Russell Redman

Next week, Lidl plans to open its next Long Island store in Huntington, N.Y., with the other announced stores in the region opening by summer 2020.

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