H-E-B’s newest store, Nutty Brown H-E-B, is now open in southwest Austin, Texas. Dating back more than 70 years, the site’s history will be on display at the 107,000-square-foot store, which incorporates building materials and showcases memorabilia from the location.
The site previously operated as the Nutty Brown Café & Amphitheatre and was originally home to Nutty Brown Mills, which served as a flour mill and candy shop. Throughout the store, H-E-B incorporated materials like red brick from the original brick oven used at Nutty Brown Café. The H-E-B design team also designed a tribute wall that serves as a beacon near the store’s entrance. To preserve and celebrate the site’s history, the mural includes vintage photography and colorful iconography inspired by original signage such as the blue “Welcome” awning and the Cowboy neon sign.
Mike Farr, who owned the Nutty Brown Café & Amphitheatre, which operated as a music venue for more than two decades, gifted more than 15 signed guitars from legendary Texas musicians who once graced the stage. The store has related memorabilia displayed at both entrances.
H-E-B created more than 400 jobs at the Nutty Brown store.
Click through the photos to see inside the store…
Photo credit: H-E-B