Fresh fruit flavors
Vallarta offers aguas frescas, or fresh fruit beverages.
Grab-and-go bottled beverages and ice cream are also available at Las Isla, an island service area at Vallarta.
Vallarta is known for its carne asada, available in the service meat department.
Vallarta executives at the Pasadena grand opening were joined by professional boxer Oscar de La Hoya (fourth from left).
The service seafood department includes ceviche.
La Cocina includes a variety of prepared foods, including a taqueria.
Vallarta supermarkets made their own tortillas from scratch.
Vino y cerveza
The Vallarta store in Pasdena includes an extensive wine and beer selection.