TYLER, Texas — Brookshire Grocery Co. here has renewed its agreement for DemandTec’s Price and Promotion optimization systems for the third time, DemandTec, San Carlos, Calif., announced yesterday. Brookshire, which runs 155 supermarkets in four states under four banners, has been a DemandTec customer since 2002. Brookshire uses DemandTec Price to optimize and manage everyday prices and DemandTec Promotion to plan promotions that meet its business objectives. “Our use of their solutions is delivering benefits both to our customers in the form of better prices and to our company in the form of better margins,” said Randy Duke, Brookshire’s senior vice president of category management, in a statement. DemandTec said it uses a software-as-a-service model to ensure that the latest versions of the applications are used.
Read More of Today's Headlines