DALLAS — Lowe’s Pay and Save, which operates 76 stores in Texas, New Mexico and Arizona, has selected Combustion Media’s AirShow In-Store Media Program, Combustion Media here announced yesterday. Free to retailers, the program features hanging billboards that list the products in an aisle and display branded ads. Combustion Media will install approximately 20 billboards per store in all 76 stores operated by Lowe’s beginning in February. More than 20 national brands will be featured. “Due to the visibility of the AirShow billboards throughout the store, we believe the fixtures will enhance our customer’s shopping experience by helping them easily locate the products and services they desire,” said Michael Murphy, director of advertising and pricing for Lowe’s Pay and Save, in a statement.
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