GRAND RAPIDS, Mich. — Meijer here will leverage a technology platform from Vitrue, Atlanta, to encourage customers to upload their own videos online to engage with the Meijer brand, Vitrue announced yesterday. In its initial deployment, Meijer is launching meijerbrand.com for customers to create and share videos that illustrate their experiences with Meijer’s store-brand products. Participants are asked to submit short videos that illustrate how a Meijer product has “changed their life,” said Vitrue. The first contest will award more than $11,000 in prizes for the best videos. “Our partnership with Vitrue helps us embrace our customers in a new way and harness their creativity to make our relationships even stronger,” said Mark Brewster, manager of broadcast planning/production and video services for Meijer, in a statement. Vitrue’s Review and Approve Module and additional services will enable Meijer to implement its own brand safety standards for all content posted to its consumer-facing sites.
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