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United Supermarkets Launches Online Circular Program

United Supermarkets here has launched adplex VirtualStore, an online circular program, and extended its printing contract with adplex, according to an announcement yesterday from Houston-based adplex.

LUBBOCK, Texas — United Supermarkets here has launched adplex VirtualStore, an online circular program, and extended its printing contract with adplex, according to an announcement yesterday from Houston-based adplex. Key elements of VirtualStore include searchable weekly specials, streaming how-to videos, an online shopping list manager, on-line catering ordering, and a searchable, scalable recipe program. “Our new adplex-powered website is completely guest-focused, offering in-demand functionality and information that keeps people coming back to our site day after day,” said Dan Sanders, chief executive officer, United Supermarkets, in a statement. “Our new online circular also allows us an unparalleled ability to fully leverage our loyalty marketing efforts, and we expect to see a major return on this investment.” United Supermarkets, which has 46 grocery stores across west and north Texas under the United Supermarkets, Market Street and Super Mercado brands.