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Disruptors 2015: Mark Crumpacker, Chipotle

Disruptors 2015: Mark Crumpacker, Chipotle

TARGETING NEW CONSUMER PREFERENCES Mark Crumpacker, chief creative and development officer, Chipotle Mexican Grill HOW HE’S DISRUPTING: As Chipotle’s marketing chief, Mark Crumpacker molds the chain’s “Food with Integrity” messaging that is shaking up not just the restaurant world but the food industry as a whole.

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