Supervalu announced plans Wednesday to source only cage-free eggs for its Wild Harvest brand by the end of 2015.
The retailer said it sells more than 38 million Wild Harvest eggs each year under 12 different SKUs.
“The Wild Harvest brand is focused on providing consumers with affordable, organic and free-from products sourced from farmers, ranchers and suppliers dedicated to environmentally and socially conscious practices,” David Young, Supervalu’s VP of private brands. “Our decision to move toward exclusively cage-free eggs is just one more way we are expanding that commitment.”
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