General Mills, Walmart and Sam’s Club announced a collaboration today to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF) and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in the Northern and Southern Great Plains.
Efforts will target seven U.S. states in the Northern and Southern Great Plains including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado, and Minnesota.
Through the program, NFWF will provide financial assistance to local grantee organizations, building out the education and coaching resources needed to help accelerate regenerative agriculture. The objective is twofold: Support the transition to regenerative agriculture production in the U.S. through systems change and elevate the potential for more resilient yields for farmers through efforts that will help improve soil health, watersheds, biodiversity, climate change, and farmer economic resilience.