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Amazon opened its first overseas location, an Amazon Fresh store, in the United Kingdom on March 4.
Located in the London suburb of Ealing, the store features Amazon’s Just Walk Out cashierless technology.
Shoppers enter the store by scanning a QR code in the Amazon mobile app.
Grab-and-go items and meal components are a staple offering at the store.
At 2,500 square feet, the Ealing Amazon Fresh store more closely resembles the Amazon Go cashierless convenience stores in the U.S.
Hot and cold prepared foods are among the convenience-driven food options.
Amazon described the U.K. Amazon Fresh location as a ‘convenience grocery store.’
The Ealing store marks the debut of ‘by Amazon,’ a new U.K.-exclusive private-brand food and grocery line that ranges from chips …
… to packaged bread and fresh meat, seafood and produce…
… to staple foods like fresh eggs and other dairy items.
Other convenience items include hot coffee, newspapers and magazines, and flowers.
Buns, croissants, rolls, muffins and pastries are among the fresh-baked goods.
Bakery items are among the foods made fresh daily, and hot food is served throughout the day.
The Ealing store offers both hot and cold sandwiches.
Though the size of an Amazon Go store, the new Amazon Fresh brings a larger grocery offering.