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Delhaize to implement new pricing technology

Delhaize to implement new pricing technology

Revionics said Tuesday that Delhaize America has entered into a multi-year agreement to use its suite of price optimization and analytic services.


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The Revionics price optimization software will help Delhaize America streamline its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies as well as tactics to enhance their price image, foster stronger customer loyalty and respond quickly to dynamic market conditions, according to Revionics, Austin, Texas.

“We are proud that Delhaize America chose us to help them compete more profitably while enhancing customer loyalty in their highly-competitive market,” Marc Hafner, CEO of Revionics, said in a statement. “This new partnership underscores the strong global market need for our proven life cycle price management and optimization solutions, which on average, provides a 10-fold return on investment every year.” 

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