CHICAGO — IGA announced it will roll out IGALink 2.0, the newest version of the IGALink digital marketing platform that provides grocery websites and mobile websites to each of over 900 IGA USA retailers operating more than 1,100 stores.
IGALink 2.0 includes two new features, a print-at-home coupon system and a new digital ad option. The print-at-home coupon system, sourced from Coupons.com, will be live on IGA retailer’s IGALink websites beginning June 20, with the digital ad option following soon thereafter.
With the IGALink print-at-home coupon system, all IGALink websites will have a dedicated coupon gallery at no additional cost. Shoppers can register at a store’s website to access hundreds of dollars of savings each week, helping to build the retailer’s shopper database.
In addition to the existing interactive weekly-ad option, IGA retailers will now also have the option to post a digital PDF of their ad at no additional cost from IGA. The weekly ad digital PDF was designed as a first step option for retailers new to digital marketing, and can be easily upgraded to the fully interactive digital circular.
“With the exciting new offerings and options in the IGALink program, all IGA retailers have access to industry-leading digital marketing tools that deliver the content that shoppers want and the experience they have come to expect from their Hometown Proud IGA retailer,” said IGA’s Jim Walz, vice president, marketing, branding & business development, in a statement.
The original IGALink retailer websites launched to all IGA USA retailers in 2011. Each retailer can personalize the sites for shoppers in their local community. The websites are accessible directly through individual site URLs, or through a store locator on www.iga.com. IGA has selected Webstop, Palm Harbor, Fla., to be its partner in this initiative.