An overwhelming majority of grocers are excited about the possibility of using AI to meet sustainability goals, but less than half are currently leveraging the necessary technology, according to a recent report.
The report, “Sustainability in Grocery: Progress Through Technology,” was released by Grocery Doppio, via a partnership with Incisiv and Wynshop, a digital commerce and fulfillment solutions for local store-based retailers.
The report found that 87% of grocers believe AI is the answer when it comes to sustainability. However, just 41% are using technology the right way to meet sustainability goals. The study surveyed shoppers and grocery executives.
According to the report, budget limitations, limited expertise, and a lack of strategic direction are the top three barriers keeping grocers from maximizing their sustainability efforts using technology like AI.
Shoppers prefer grocers that have clear sustainability principles, especially when it comes to transparency, product selection, and packaging and waste, but the report showed only 13% are willing to pay a premium price for it. Produce, dairy and eggs, and meat products are where shoppers want to see sustainability practices carried out the most.
Other key findings in the report include:
- 83% of grocers believe that sustainable practices will help them attract more Gen Z shoppers
- 78% of grocers believe that sustainability practices will differentiate them from the competition
- 71% of grocers believe that sustainable practices will help them attract Gen Z associates
- 54% of grocers believe that adopting sustainable practices will help reduce operating expenses in the future