WEST DES MOINES, Iowa — A portion of sales from a new Hy-Vee product line will be used to help the environment, feed the hungry and other causes.
“One Step,” sold exclusively at Hy-Vee, currently includes bottled water, potatoes, shredded wheat and paper towels.
“We know we can’t solve all the world’s problems. But we can do something. And you can do something, too,” Hy-Vee states on its website. “ All it takes is one step.”
Proceeds from the sale of One Step russet potatoes will help fund community gardens that teach those in need about health and nutrition through the process of planting, tending and harvesting their own fruits and vegetables.
A portion of sales from One Step shredded wheat, packaged in a 100% recycled cardboard box, will help feed the hungry. Hy-Vee partnered with Meals from the Heartland, a non-profit organization of volunteers who package highly nutritious meals, which are transported and delivered to the needy. The goal is to package 200,000 meals in 2012.
Money from the sale of One Step Paper Towels, which are made of recycled materials, will be used to help reforestation projects. Hy-Vee will work with community organizations to plant trees in neighborhoods, parks and other public places. The goal is to plant 10,000 trees the first year.
Proceeds from One Step water will be used to dig wells that will provide people around the world with better access to clean water and improved sanitation. Hy-Vee and Rotary officials are currently determining the location of the first well, which should be dug by the end of 2012.