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Spartan Launches 90-Day Price Freeze

GRAND RAPIDS, Mich. — Spartan Stores has locked in pricing on over 300 staples for 90 days including milk, bread, chicken, sugar and eggs.

The new “Yes is More” campaign, an extension of Yes Rewards, includes bonus points on over 3,000 items that can be exchanged for discounts on products. Shoppers also earn 50 points for every $50 in groceries purchased.

Related story: Spartan Tests Discount Format

“Knowing that prices on key household items have been frozen for the next 90 days give consumers something to count on and [allows them to] plan their grocery purchases with assurance of the same low price,” said Alan Hartline, executive vice president of merchandising and marketing at Spartan Stores. “The new yes is more campaign will make it easier for our shoppers to navigate the values throughout the store as our new signs will identify items with bonus points, items included in the price freeze, as well as our weekly advertised specials.”

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