I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred customer, frequent buyer, card-based marketing, front-end electronic marketing, data base...
ATLANTA -- The Kroger Co.'s Atlanta division here used newspaper ads, posters and large in-store displays to successfully publicize a Humane Society walkathon, and increase pet department sales in the process.The Pet Parade '94 walkathon was run...
CINCINNATI -- Kroger Co. here will test a computerized shelf display system designed to increase the flexibility and efficiency of item promotions.With the new wireless system, Kroger and participating manufacturers will transmit promotional data...
SAVANNAH, Ga. -- Kroger Co., Cincinnati, has moved five turn-of-the-century homes here in order to build an inner-city store on its site of choice.While the store's exterior will be modeled on Savannah's fabled Old City Market to fit in with the...