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Video: FMI's Sarasin says retailers must understand four generations

FMI CEO Leslie Sarasin in this video interview explains that “retailers are selling now to four generations of consumers. There’s so much to understand the ways each of these generations shop,” and where and when. This is just one of several important topics being addressed at the 2014 FMI Midwinter Executive Conference this week in Scottsdale, Ariz. She was interviewed by SN Editor-in-Chief David Orgel.

Watch these Total Access Videos for 2014 FMI Midwinter:

Sarasin: Retailers must understand four generations
Giroux: Customer-centricity is core Metro strategy
Mitchell: ‘Fun, energizing, inspiring’ to work with industry advocates
Schnucks’ Taylor talks about years of customer service
Hy-Vee’s Comer urges advance planning for cybersecurity issues
Davis sees opportunity for growth for independents
Cousins says cybersecurity strategy focuses on consumer data

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