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Wal-Mart Promoting Canada Angus Launch

MISSISSAUGUA, Ontario — Walmart Canada here is promoting the launch of a private-label Angus beef line with a truck tour across Canada (see video below).

The event which started Wednesday in Quebec, showcases Wal-Mart’s new Angus Steakhouse Select brand of tenderloin, boneless ribeye, sirloin and strip loin steaks and will visit Wal-Mart stores across Canada through Sept. 1.

“Our Angus steaks are produced from Angus cattle, a breed recognized for its high quality. The meat is tender, juicy, flavourful and well marbled,” Jose Duarte, director of merchandising for meat and deli at Walmart Canada, said in a statement. “Like fine steakhouses, we age our Angus select grain-fed beef for maximum tenderness.”

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