Whole Foods Plays Bargain Grocer in Manhattan
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Whole Foods Market Inc., working to shed its “Whole Paycheck” image, has become one of the cheaper chains for grocery shopping in Manhattan, according to a report by Bloomberg Intelligence.
A basket of 97 items, including orange juice and frozen pizza, was $391.39 at Whole Foods, compared with $398.44 from Fresh Direct and $458.84 at Gristedes, according to the study led by Jennifer Bartashus, a Bloomberg Intelligence analyst in Skillman, New Jersey. Food Emporium and D’Agostino also were more expensive than Whole Foods in New York City.